Food supplement. Not a medicine. Sold by Flushshoulder Ltd, London, United Kingdom.

Privacy Policy

Last updated:

1. Introduction

Flushshoulder Ltd ("we", "us", "our") operates the Pure Vita website. This Privacy Policy explains how we collect, use, disclose, and safeguard information about our visitors and customers.

2. Information We Collect

Information you provide directly: When you place an order, fill out our contact form, or subscribe to communications, we collect your name, phone number, email address, and any messages you send us.

Automatically collected information: We collect information about your browsing behaviour through cookies and similar tracking technologies. This includes IP address, browser type, pages visited, and time spent on the site.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfil your orders
  • To contact you about your order or enquiry
  • To improve our website and services
  • To comply with legal and regulatory obligations
  • To send marketing communications (with your consent)

4. Legal Basis for Processing (GDPR)

We process your personal data under the following legal bases:

  • Contractual necessity: Processing is necessary to fulfil your order
  • Consent: You have given us explicit consent (e.g., for marketing emails)
  • Legal obligation: We must comply with UK law and regulations
  • Legitimate interest: We have a legitimate business interest in improving our services

5. Sharing Your Information

We do not sell or rent your personal data. We may share your information with:

  • Delivery couriers: To fulfil your order
  • Payment processors: To process your payment
  • Service providers: Third parties who assist us (hosting, analytics, customer support)
  • Legal authorities: If required by law

6. International Data Transfers

Your data is primarily stored in the United Kingdom. If we transfer data internationally, we ensure appropriate safeguards are in place in compliance with GDPR.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Order information is retained for at least 6 years for accounting and legal purposes. Marketing data is retained until you unsubscribe.

8. Cookies and Tracking

We use cookies for the following purposes:

  • Strictly necessary: Site functionality and security
  • Analytical: Google Analytics - to understand user behaviour
  • Marketing: Google Ads conversion tracking and Facebook Pixel - for retargeting campaigns

You can manage your cookie preferences using our cookie banner.

9. Third-Party Services

Google Analytics: We use Google Analytics to track site usage. Google processes this data under their own privacy policy.

Google Ads: We use Google Ads conversion tracking and remarketing. Google Ads may collect data from our website.

Google Maps: Our contact page embeds Google Maps. Google processes location data under their privacy policy.

10. Your Rights Under GDPR/UK Data Protection

You have the following rights:

  • Right to access: Request a copy of your personal data
  • Right to rectification: Correct inaccurate information
  • Right to erasure: Request deletion of your data (subject to legal obligations)
  • Right to restrict processing: Ask us to limit how we use your data
  • Right to object: Object to certain types of processing, including marketing
  • Right to portability: Receive your data in a structured, machine-readable format

To exercise these rights, contact us at info@flushshoulder.world or +44 20 7946 0958.

11. Data Protection Officer & Supervisory Authority

If you have concerns about our data practices, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection. Visit www.ico.org.uk or call 0303 123 1113.

12. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, or destruction. However, no system is 100% secure. Your transmission of data is at your own risk.

13. Children's Privacy

Our website is not intended for children under 18. We do not knowingly collect data from children. If we become aware that we have collected data from a child, we will delete it immediately.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a new "Last updated" date. Your continued use of the site constitutes your acceptance of the updated policy.

15. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: info@flushshoulder.world
Phone: +44 20 7946 0958
Address: Flushshoulder Ltd, 47 Store Street, London, WC1E 7BT, United Kingdom